our story

we believe in building better

trichologist formulated

organic ingredients

anti-breakage

deep conditioning

meet the founder

bye, breakage

my journey started with hair that always broke before it could grow. no matter what i did, it never seemed to get past a certain length.

fascinated by long, healthy hair, i spent years testing products on myself and my clients. as a hairstylist trained in trichology, i learned what hair truly needs.

once i started oiling my lengths, i noticed a significant improvement in my hair's health, thickness and length — which has been so rewarding. i created juva to make that transformation possible for others.

— Niki, founder of Juva

one mission: clean products formulated to achieve long and healthy hair.

ready to start your hair journey?